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Break the mould, whilst working inside the lines
When the pitch invite arrived to work with UCL Culture - a new department replacing PACE (Public and Cultural Engagement), with ambitious plans across culture and community - we knew this was going to be something special.
UCL Culture's remit is to connect the university's world-class research and collections with the public, through events, exhibitions, museums and community programmes. The brief was to build a digital presence worthy of that ambition - distinctive, engaging and completely unlike anything UCL had done before - whilst remaining compliant with the university's brand and technical guidelines.
The project
This was a full-service engagement touching every element of what we do. We ran stakeholder workshops to get under the skin of the brief, and user labs to understand what audiences needed from the platform. We worked in creative partnership with UCL's branding agency, Undivided, to ensure the design built beautifully on the brand they had developed. We partnered technically with UCL's internal digital presence team to ensure the build integrated correctly with existing university systems. And we took the whole thing through prototyping, creative design and Drupal development to delivery.
The result
The finished site is stunning - award-winning, and completely different to what UCL had ever done design-wise before, whilst fully compliant with brand and system guidelines. A rare thing: genuinely ambitious design that plays by the rules.
"One of the main benefits I enjoyed from working with Bravand was their willingness to make my life just that little bit easier - they were collaborative, responsive and brought real creative ambition to a project that had a lot of constraints."
Sarah Wishart, Marketing & Communications Manager, UCL Culture
Working with a higher education institution on something ambitious?
We've been working across Departments at UCL for almost ten years, now. Talk to the Bravand team about what we can do together.
