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Ductu is the UK's leading specialist in connecting primary and SEND students with local employers / businesses through face-to-face work visits and experiences.
As a family run business, the team was used to getting great feedback from those who know and work with them. However, they faced two key challenges:
- Limited awareness: Too few people knew about what Ductu did and the value they provide
- Competing priorities: Even when people were aware, when you're talking about teachers and employability professionals, they were often too busy to prioritise working with them
Despite being a little sceptical, Ductu recognised the potential of digital marketing and social media to address these challenges, but weren’t sure where to start.
Having spoken to a number of marketing agencies that recommended a "social-led" strategy and shoving a load of money into paid ads, they were looking for a partner that would hold their hand, creating a small and manageable campaign that would train their internal team, and let the boss man go off and do his thing.
That’s where Bravand came in.
The Bravand Approach
Bravand engaged Ductu in a three-month, intensive social media mentoring project, designed to help them understand, embrace, and leverage B2B social media effectively.
The approach was built on three core pillars:
1. Strategic Clarity & Messaging
Bravand worked closely with Ductu to refine their messaging, ensuring that it was clear, compelling, and tailored to their audience. This involved:
- Defining key audience personas.
- Crafting a content strategy and pillars that highlighted Ductu’s unique strengths and industry insights.
- Identifying the right platforms to reach decision-makers.
2. Content & Engagement Training
Ductu had plenty of valuable knowledge to share but needed a structured approach to creating engaging content. Bravand provided:
- Creative templates across all forms of social post type.
- Hands-on training on how to craft impactful LinkedIn and Facebook posts.
- Best practices for engaging with industry conversations.
- Guidance on leveraging video, case studies, and behind-the-scenes content to humanise their brand.
3. Consistency & Growth
One of Ductu’s biggest challenges was maintaining a consistent social media presence amid their day-to-day operations. Bravand helped them:
- Set up a manageable content calendar.
- Implement simple workflows for post scheduling and interaction tracking.
- Identify key industry influencers and communities to engage with regularly.
The Results
Over the course of three months, Ductu saw a transformation in their approach to B2B social media:
- Increased visibility: Engagement on their LinkedIn posts grew by over 300%, with a notable uptick in website visits from social media channels.
- A new follower audience: Growth of the Ductu LinkedIn audience from 92 people to 600 in 3 months, ORGANICALLY
- New business: We know at least TWO new projects landed for Ductu within the 3 month campaign, both of which have direct links to the social activity
- More meaningful connections: Ductu secured conversations with new prospects who had previously never heard of them.
- Improved prioritisation: Regular content helped keep Ductu top of mind for busy clients, leading to a tangible increase in inquiries.
Through Bravand’s mentoring, Ductu not only became confident social media users but also saw firsthand how a well-executed strategy could drive real business results. What was once an afterthought became a core part of their marketing, helping them overcome their visibility challenges and positioning them for sustained growth.
Thinking about how social media can work for your business?
Bravand can help. Get in touch today.
