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ASOS Malibutique trend board game

Design and build an interactive game to help support the ASOS and Malibu Malibutique campaign

Animation
CMS
Design
Development
Hosting and support
Information architecture
Product Design
Project management
Strategy
Testing
Web Development
August 26, 2013

ASOS and Malibu teamed up for a summer of Malibutique - personal styling from ASOS and Malibu cocktails.

Bravand designed and built a quirky interactive game for desktop and mobile, to help support an extensive programme of activity, promotion, events, etc.

The game asked users a series of fashion-based questions designed by the ASOS editorial team.

When completed, each user was presented with a bespoke trend board showcasing products from that season, as well as the opportunity to enter a competition.

Designed and built in under a month, the campaign got over 10,000 entries in about a month of being live.

The ASOS Malibutique trend board game viewed on mobile and desktop

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