August 26, 2013
ASOS and Malibu teamed up for a summer of Malibutique - personal styling from ASOS and Malibu cocktails.
Bravand designed and built a quirky interactive game for desktop and mobile, to help support an extensive programme of activity, promotion, events, etc.
The game asked users a series of fashion-based questions designed by the ASOS editorial team.
When completed, each user was presented with a bespoke trend board showcasing products from that season, as well as the opportunity to enter a competition.
Designed and built in under a month, the campaign got over 10,000 entries in about a month of being live.