Ductu - the leading provider of meaningful encounters and interactions between employers and students with special educational needs and disabilities (SEND) - has appointed Bravand to help get more Careers Hubs and schools working with Ductu.
Young people with learning disabilities statistically have a just a 6% chance of entering paid employment when they leave school. Ductu’s mission is to change that by making its really simple for schools to engage with employers.
Research shows that young people who have four or more meaningful encounters with employers while in school are less likely to be unemployed or not in education or training. They also tend to earn more during their careers.
However, opportunities for students with SEND, particularly within bigger organisations, are limited and students with SEND find it much more difficult than their non-disabled peers to find meaningful interactions with employers.
This leads to a disadvantage when leaving secondary school and heading into the world of work. Ductu is levelling the playing field and strives to provide fair opportunities for students who may miss out through disability or disadvantage.
The problem
Schools are constantly looking for ideas on how to improve the lives of their students. When it comes to ideas for their students with special educational needs, they understand that it takes a particular level of understanding and experience to offer something that will work.
Ductu has that level of tailored understanding and expertise, and the track record to prove it.
Trouble is, anyone that works in education does not have the time, capacity or inclination to be receptive to standard B2B sales strategies.
Cold calling? Nope. Turn up at the school and ask for a chat? Absolutely not. So when you have a really good story to tell, but no in house understanding of how to get it to the people that need to hear it, what do you do?
Our solution
- Analysis: find out what’s working and what isn’t in terms of current outreach
- User research: talking to people to learn what our audiences want to see, read, watch; when and how
- User Experience (UX): create personas, who our audience is, what we want them to think, feel and do, comms channels that they trust and use, timings, considerations, content wants and needs
Outputs
- Comms strategy: Why bother? Who is our target audience? What are we saying to them? Where do they hang around? When’s the best time to put the effort in? How do we move them from a position of complete ignorance to being users and advocates?
- Content strategy: Get our three pillars set, plan, plan, plan, create a bunch of lovely templates, get writing and deploy
- Delivery: making everything happen, ensuring everyone knows what is expected of them, and by when, measure and report against KPIs
Jem Jones, Director at Ductu said: “We are so pleased to be working with Bravand, who as an employer, are already doing much to support SEND students themselves. Their work so far has been transformational. The work done by Ross, Jilly, Aga and Alexa is allowing us to reach more and more schools, teachers, Careers Hubs and parents, which critically allows more and more young people to gain invaluable access to our growing number of amazing employers.
Ross Musgrove, Director at Bravand and MD at Fresh Meet CIC said: “Ductu is such a good fit for Bravand. Yes, we’ve got the experience and capability to help them overcome the specific challenges they’re facing, but there’s a real aligning of values and a shared desire to raise the aspirations and improve the life chances of all young people. Everyone matters. Plus, Jem and the team are a bloody good bunch of people, which is nice.”.
If you’re a Careers Hub, school or employer and want to know more about how Ductu can help you, follow this link to contact Ductu.
If you’re an organisation and want to know more about how Bravand can help you with a creative, tech or marketing challenge you’re facing, give our Ross a shout:
- Call Ross on 07799 885 950
- Email Ross at ross@bravand.com
